Serenade Radio is a development of Andy Marriott, who has previously worked as a broadcaster on radio and TV. This idea came to him after he discovered how difficult it was to find a station to listen to on the radio. Serenade Radio airs music from the 40s to the 70s.
The station was formed in February 2015, and since then, it has been free of any commercial content. This means that there are zero adverts and sponsorships. As a result, the station has no income, meaning hiring presenters has been challenging because no one can offer these services for free. Serenade Radio is somewhat based on the old Light Programme, so quality and a sense of warmth are paramount to this station. The station airs easy-listening music from the 40s to the 70s. They don't play the music because of how old it is; rather, because it's worth listening to.
All programmes on Serenade Radio have presenters who select and share the music they love. Their job is to introduce the music programme and keep you company. Due to this, you won't keep hearing the same style of music now and then.
Listening to Serenade Radio is easy: tune in online on your device and enjoy music variety from different ages.